I wrote and designed this ad for a group of orthopedic surgeons as an introduction to their new practice and facility. The doctors all exhibited great humor at the photoshoot and loved the concept. This ad ran in the local newspaper as a full page and worked so well for them (they had appointments booked for a year in advance) that they cancelled the rest of the campaign—which included a couple of television spots. So I actually put myself out of work with this one. Oh, well...
